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Canada
Steele Ford Lincoln Drove For Their Community To Benefit The IWK
A huge thank you to everyone who participated in our recent Drive for Your Community event! Holding the cheque – Mike Currie General Manager at Steele Ford Lincoln & Victoria Reid Partnership lead IWK Because of your support and participation, Ford of Canada has donated $1,290 to the IWK Foundation on behalf of Steele Ford […]
Lincoln Ambassador Achieves Silver
Congratulations to our Lincoln Ambassador, Morgan Seward, on receiving the Silver Award for 2025 for the Lincoln My Rewards Program! Morgan Seward and Julien Piche We’re proud to celebrate Morgan’s dedication and commitment to delivering an exceptional experience for our Lincoln guests. Presenting the award is special guest Julien Piché from Lincoln Canada. Congratulations, Morgan! […]
Service Team Members Who Reached For The Peak Of The Summit With Ford Canada In 2025
Congratulations to two outstanding members of the Steele Ford Lincoln team who were recognized with prestigious Ford Summit and Peak awards! Alexa Kayal, Lynn Collins, Sakibur Rahman We’re proud to celebrate Sakibur Rahman, recipient of the Ford Academy Silver Service Advisor Award and the 2025 Long Service Award Program Award, recognizing his dedication and commitment […]
Celebrating Michelle Martin’s Outstanding Achievement
A huge congratulations to Michelle Martin on being recognized as the Top Overall Sales Performer in Newfoundland for 2025 with Steele Advantage Financing! Kim Day & Michelle Martin This is an incredible accomplishment and a true reflection of Michelle’s hard work, dedication, and commitment to delivering an exceptional experience for every customer she works with. […]
Hazard Identification: Everyone’s Responsibility
Hazard identification is one of the most important parts of keeping our workplaces safe. Hazards don’t always cause immediate injuries, but when they go unnoticed or unreported, they can quickly lead to incidents, damage, or harm to workers and customers. A hazard is anything with the potential to cause injury, illness, or property damage. A […]
A Stop at Subaru Before the Next Chapter
Before departing for Utah to begin the next chapter of his hockey career, Moncton Wildcats captain Caleb Desnoyers stopped by Subaru of Moncton to visit with the team. Selected fourth overall by the Utah Mammoth in the 2025 NHL Draft, Caleb leaves Moncton following an impressive junior career and a memorable season with the Wildcats. […]
Welcoming Our New General Manager
Big news at Steele Subaru! Please join us in welcoming Paul St. Peters as our new General Manager. With over a decade of experience within Steele Auto Group, Paul has built a reputation for strong leadership, team development, and delivering outstanding customer experiences. Most recently, as Sales Manager at Steele Mazda, he made a lasting […]
Steele Ford Lincoln Celebrates Technicians
Our Service Manager, Lynn Collins, hosted the Steele Ford Lincoln annual tech awards. While the awards highlighted top performers in KPIs, attendance, and team spirit, Lynn made sure every single tech knew how much they were valued. As Lynn always says, take care of your people, and they will take care of the customers. Congratulations […]
Above & Beyond Customer Service – Cliff Hunter
It’s not always a common thing to get positive feedback from a wholesale parts customer, but Cliff went above and beyond to get them out of a fix. He spent some time on a phone call with the customer, finding and ordering all the parts they needed to turn a bad situation into a good […]
Heart, Hustle & Horsepower
Jennelle Hickey doesn’t slow down, she just shifts gears. Coming straight from The Rock, all she does is climb to the mountain tops. In 2025, she crossed the finish line as Number One in Domestic Sales for Steele Auto Group, but for Jennelle, it was never just about the numbers. From day one, her focus […]