Our Story

Steele Auto Group’s story began in 1990 with one dealership in Halifax, Nova Scotia. Forward-thinking, innovative, and growth-oriented, Steele Auto Group has grown to be one of the largest and most diversified auto groups in Canada, with dealerships across Atlantic Canada and the United States. Steele Auto Group is comprised of 55 new auto dealerships, 6 used auto dealerships, 5 International Truck dealerships, 1 multi-line powersports store (Polaris, Honda, Ducati), 2 Honda Powerhouse Equipment stores, and 8 collision centres, and is headquartered in Dartmouth, Nova Scotia.

Committed to delivering the ultimate customer experience, we offer solutions for all your transportation needs: flexible buying options, innovative service videos, collision services, personal and commercial leasing, heavy trucks, rental services, and credit approval for everyone.

As one of Canada’s Best Managed Companies, Steele Auto Group is driving positive change in the automotive industry through our values of innovation, community, and our most important asset: our people. With over 2,800 talented team members, we provide a healthy and safe work environment that celebrates equity, diversity, and inclusion. As we continue to grow, so does our commitment to our employees and customers. Everything we do is driven by you.