Our Story

The Steele Auto story began in 1990 with one dealership. Forward-thinking, innovative, and growth-oriented, Steele Auto Group represents over 60 dealerships throughout North America.

Committed to the ultimate customer experience, we offer solutions for all your transportation needs: flexible buying options, innovative service videos, personal and commercial leasing, and credit for everyone.

As an award-winning Best Managed Company, Steele Auto is driving positive change in the automotive industry through our vision and values: our customers, innovation, community, and through our most important asset — our people. With over 2,800 talented team members, we provide a healthy and safe work environment that celebrates equity, diversity, and inclusion.

As we continue to grow, so does our commitment to our employees and our customers — Everything we do is driven by you.