OUR STORY

The Steele Auto story began in 1990 with one dealership in Halifax, Nova Scotia. Forward-thinking, innovative, and growth-oriented, Steele Auto Group has grown to be one of the largest and most diversified Auto Groups in Canada. Steele Auto Group is comprised of 60 new auto dealerships, 5 used auto dealerships, 4 International Truck dealerships, 1 Multiline Powersports Store (Polaris, Honda, Ducati), 2 Honda Powerhouse Equipment Stores and 9 collision centers, and is headquartered in Dartmouth, Nova Scotia.

Committed to the ultimate customer experience, we offer solutions for all your automotive needs: flexible buying options, innovative service videos, collision services, personal and commercial leasing, credit for everyone, rental, and subscription services. Always focused on the future of the vehicle market, we are also Canada’s Electric Vehicle Experts.

As one of Canada’s Best Managed Companies, Steele Auto is driving positive change in the automotive industry through our vision and values: integrity, innovation, community and through our most important asset, our people. With over 2,800 talented team members, we provide a healthy and safe work environment that celebrates equity, diversity, and inclusion.

As we continue to grow, so does our commitment to our employees, our customers, and our communities: We are your trusted destination for everything automotive.

VISION & VALUES

Steele Auto Group is your trusted destination for everything automotive.

Our core values are aligned with how we conduct business and how we cultivate success.

OUR PEOPLE

We are committed to providing a healthy and safe environment that celebrates equity, diversity, and inclusion. Our people come first.

We support the ongoing development and growth of our employees to build lasting relationships.

INTEGRITY

We believe in doing the right thing with integrity and transparency. We are committed to excellence and delivering the best experience for customers and employees.

INNOVATION

Our continuous innovation will deliver the ultimate customer buying experience. We are committed to being industry leaders as a dynamic organization working to bring new, innovative solutions to serve the evolving needs of our customers.

COMMUNITY

At Steele Auto, our passion for our business extends to the communities where we live and work. We believe in supporting sustainability and investing in community focused organizations with a focus on mental health, sick children, and families in crisis.

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