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Canada
Steele Ford Lincoln Drove For Their Community To Benefit The IWK
A huge thank you to everyone who participated in our recent Drive for Your Community event! Holding the cheque – Mike Currie General Manager at Steele Ford Lincoln & Victoria Reid Partnership lead IWK Because of your support and participation, Ford of Canada has donated $1,290 to the IWK Foundation on behalf of Steele Ford […]
Lincoln Ambassador Achieves Silver
Congratulations to our Lincoln Ambassador, Morgan Seward, on receiving the Silver Award for 2025 for the Lincoln My Rewards Program! Morgan Seward and Julien Piche We’re proud to celebrate Morgan’s dedication and commitment to delivering an exceptional experience for our Lincoln guests. Presenting the award is special guest Julien Piché from Lincoln Canada. Congratulations, Morgan! […]
Service Team Members Who Reached For The Peak Of The Summit With Ford Canada In 2025
Congratulations to two outstanding members of the Steele Ford Lincoln team who were recognized with prestigious Ford Summit and Peak awards! Alexa Kayal, Lynn Collins, Sakibur Rahman We’re proud to celebrate Sakibur Rahman, recipient of the Ford Academy Silver Service Advisor Award and the 2025 Long Service Award Program Award, recognizing his dedication and commitment […]
Celebrating Michelle Martin’s Outstanding Achievement
A huge congratulations to Michelle Martin on being recognized as the Top Overall Sales Performer in Newfoundland for 2025 with Steele Advantage Financing! Kim Day & Michelle Martin This is an incredible accomplishment and a true reflection of Michelle’s hard work, dedication, and commitment to delivering an exceptional experience for every customer she works with. […]
Welcoming Our New General Manager
Big news at Steele Subaru! Please join us in welcoming Paul St. Peters as our new General Manager. With over a decade of experience within Steele Auto Group, Paul has built a reputation for strong leadership, team development, and delivering outstanding customer experiences. Most recently, as Sales Manager at Steele Mazda, he made a lasting […]
Above & Beyond Customer Service – Cliff Hunter
It’s not always a common thing to get positive feedback from a wholesale parts customer, but Cliff went above and beyond to get them out of a fix. He spent some time on a phone call with the customer, finding and ordering all the parts they needed to turn a bad situation into a good […]
Heart, Hustle & Horsepower
Jennelle Hickey doesn’t slow down, she just shifts gears. Coming straight from The Rock, all she does is climb to the mountain tops. In 2025, she crossed the finish line as Number One in Domestic Sales for Steele Auto Group, but for Jennelle, it was never just about the numbers. From day one, her focus […]
Celebrating Paul St. Peters’ Next Chapter
We’re excited to share that Paul St. Peters has taken the next step in his career as General Manager at Steele Subaru. Known for his strong leadership and team-first approach, Paul made a lasting impact during his time as Sales Manager at Steele Mazda. On April 24th, we gathered to celebrate Paul with a farewell […]
Alexander Glover Wins Bronze Metal
Congratulations to our Automotive Technician, Alexander Glover, on being a 2026 Skills Canada NL Bronze Medal winner for Post-Secondary Automotive Technology. He completed four timed challenges, showcasing skills and knowledge in multiple aspects of the trade. This achievement highlights not only his talent and professionalism but also the strength of the next generation of skilled […]
Moncton Steele Raptors
The Steele Raptors Moncton team continues its participation in one of the city’s basketball leagues, showing that, beyond the score, great energy, teamwork, and a positive atmosphere are always part of the game. Who’s up for a game? Submitted By: Manuel Bautista, Warranty Clerk, Atlantic Mazda