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Our Controller Jim Reached The Peak

Congratulations to our Controller, Jim MacLellan, for achieving the Ford Canada Peak Performance Accountants Honour Roll for 2025! On behalf of the entire Steele Ford Lincoln team, we truly appreciate your dedication and leadership. We’re proud to have you on the team, Jim! Submitted By: Michael P Currie, General Manager, Steele Ford Lincoln

Smile Cookie Day

It’s Smile Cookie day at Steele Ford Lincoln! Ashli McGean, Mike Currie, Morgan Seward, Harshal Vaishnav Ashli and Morgan have been busy spreading joy throughout the dealership with these delicious Tim Hortons Smile Cookies. It is the best time of year to grab a snack, as 100% of the proceeds from every cookie sold go […]

Job Fair Success

Our two-day Open Floor Hiring Event was a huge success!  A big thanks to Cody and Huzaifa, along with the marketing & HR team at head office, for putting such an exciting event together. Cody, Huzaifa, Mike 93 people interviewed, with several successful hires for Steele Ford Lincoln and other dealerships in the group. We […]

From NSCC to Steele Ford Lincoln

Our Service Manager, Lynn Collins, is excited to share that she has officially hired two NSCC Automotive Technicians who completed their work term with us this year! Lynn Collins, Kenton Strachan and Ahmed Omar Congratulations and welcome to the team, Kenton Strachan and Ahmed Omar. We’re thrilled to have you on board! Submitted By: Michael […]

Nothing Brings A Team Together Quite Like A BBQ!

Our Grill master and detail shop manager Christina MacDonald with our General Manager Mike Currie Today, Christina, our Detail Shop Manager, took to the grill to show some love and appreciation for our incredible team. Our Grill master Christina and our controller Jim MacLellan A big thank you to Christina for making lunch happen and […]

Incredible VIP Sales Event Hosted By Justin Newell

What an incredible Sales Event!  A huge shout-out to our amazing Steele Ford Lincoln team for all of their hard work, dedication, and commitment to delivering an exceptional experience for our customers. This event was a tremendous success, with 42 vehicles sold over the course of the event! Special recognition goes to Justin Newell (SAG […]

Steele Ford Lincoln Drove For Their Community To Benefit The IWK

A huge thank you to everyone who participated in our recent Drive for Your Community event! Holding the cheque – Mike Currie General Manager at Steele Ford Lincoln & Victoria Reid Partnership lead IWK Because of your support and participation, Ford of Canada has donated $1,290 to the IWK Foundation on behalf of Steele Ford […]

Lincoln Ambassador Achieves Silver

Congratulations to our Lincoln Ambassador, Morgan Seward, on receiving the Silver Award for 2025 for the Lincoln My Rewards Program! Morgan Seward and Julien Piche We’re proud to celebrate Morgan’s dedication and commitment to delivering an exceptional experience for our Lincoln guests. Presenting the award is special guest Julien Piché from Lincoln Canada. Congratulations, Morgan! […]

Service Team Members Who Reached For The Peak Of The Summit With Ford Canada In 2025

Congratulations to two outstanding members of the Steele Ford Lincoln team who were recognized with prestigious Ford Summit and Peak awards! Alexa Kayal, Lynn Collins, Sakibur Rahman We’re proud to celebrate Sakibur Rahman, recipient of the Ford Academy Silver Service Advisor Award and the 2025 Long Service Award Program Award, recognizing his dedication and commitment […]

Celebrating Michelle Martin’s Outstanding Achievement

A huge congratulations to Michelle Martin on being recognized as the Top Overall Sales Performer in Newfoundland for 2025 with Steele Advantage Financing! Kim Day & Michelle Martin This is an incredible accomplishment and a true reflection of Michelle’s hard work, dedication, and commitment to delivering an exceptional experience for every customer she works with. […]