Steele Ford Lincoln Washes Cars for the IWK
On a Saturday in mid-July, members of our sales, service, accounting and detail teams rolled up their sleeves and came together for a great cause! Our team spent the day washing cars to help raise funds for the IWK Foundation, combining a little hard work, teamwork and community spirit to support children and families across […]
Steele Ford Lincoln Drives for the Community
Steele Ford Lincoln was proud to host the Drive For Your Community Test Drive Event in partnership with Ford Canada and the IWK Foundation! Olivia, Lauren, Mike, and Victoria Reid from the IWK For every test drive completed during the event, $30 was donated to the IWK Foundation, giving our customers the opportunity to get […]
Celebrating Honda Excellence And The Retirement Of Arthur Morris
This past July, the Colonial Honda team set sail aboard the Kawartha Spirit for a day of celebration, with plenty to celebrate! Arthur Morris and family, accepting a small token of Colonial Honda’s gratitude; a word-chart with thoughtful words selected by his coworkers to describe him. The dealership had just been named a winner of […]
Parkway Hyundai Palisades Men’s Softball Team
This year, I took it upon myself to organize a men’s softball team to enter the Molson Men’s Recreational Softball League for the first time under Parkway Hyundai’s name. Last year, during my tenure with City Chrysler, we were a jersey name sponsor but not an actual registered team in the league. Beginning in late […]
Fredericton Teams Launch Solera CRM
It was an exciting few days in Fredericton as the teams at Steele GMC Buick Fredericton and Steele Hyundai Fredericton officially launched our new Solera CRM! Our sales and management teams spent three full days training, learning, practicing, and getting comfortable with the new system. Change isn’t always easy, but I couldn’t be prouder of […]
Building People. Building Teams. Building Success.
Part of our Steele Advantage Financing (SAF) team enjoying some team building! 🙌 At SAF and Steele Auto Group, it’s not all about work. We believe in building stronger teams through spending time together, participating in activities, supporting one another, and creating an environment where everyone has the opportunity to grow both personally and professionally. […]
NHL Street Harbour Fest Takes Over Halifax!
What a weekend in Halifax! Steele Hyundai was proud to be part of NHL Street Harbour Fest 2026, which brought an action-packed weekend of hockey, entertainment and family fun to the Emera Oval. From September 12–13, hockey fans of all ages came together to play, compete and celebrate the game. The weekend featured NHL STREET […]
Where Community Comes Together
There’s something special about Friday night football in Texas. When the lights come on, it’s about more than the game on the field. Students fill the stands, families reconnect, local businesses show their support, and generations of alumni come together wearing the same colors. For a few hours under the Friday night lights, an entire […]
A Hockey Jamboree At Subaru Of Charlottetown With The Islanders!
Last Saturday, September 12th, the dealership lot was filled with excitement as we hosted our Subaru of Charlottetown Jamboree Event with the Charlottetown Islanders! Local youth players got the opportunity to play street hockey alongside the Islanders as they gear up for their official home opener on Friday, September 18th. Watching the kids play with […]
Brigadoon – Steele Auto Sponsorship
Victoria Noble, Katelyn Redmond, Emma Pellerine, Leeann Fourgnaud Our visit down to Brigadoon was truly inspiring and uplifting. It’s difficult to put into words the amount of work, dedication, thought, and care that goes into every single detail to create a safe, inclusive, and memorable camp experience for children. Seeing the creativity, passion, and commitment […]