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Subaru Of Charlottetown Welcomes Local Olympic Legend, Alysha Corrigan!

The Subaru of Charlottetown team At Subaru of Charlottetown, there’s nothing we love more than keeping our local athletes moving forward – and we have to say, her new Subaru suits her perfectly. We are beyond excited to announce our official partnership with Olympic rugby player and fellow Islander, Alysha Corrigan, for the upcoming year. […]

Subaru National Meeting

A great time was had at the National Dealer Meeting for Subaru. Steele Auto Group was very well represented at the Hawaiian theme night. Not to be outdone, Bob had to get on stage one night to show his fiddling skill and play the fishing rod. Rumours are that Patsy and Kim may have played […]

Mercedes Moncton Excellence Award

Anthony Stundon GM, Madison Hovey Sales MERCEDES-BENZ EXCELLENCE AWARD A huge congratulations to our Senior Sales Specialist, Madison Hovey, on being named the recipient of our second-ever Mercedes-Benz Excellence Award! This award recognizes an individual who consistently goes above and beyond, brings a positive attitude to the workplace, demonstrates an exceptional work ethic, and makes […]

What Was Old Is New Again!

What was old is new again! The Steele Ford Lincoln used car building is officially back in action. Come see us today at the Windsor Street Exchange action corner! Submitted By: Michael P Currie, General Manager, Steele Ford Lincoln

Congratulations, Faith Kennedy!

This past Saturday, August 1st, Faith Kennedy celebrated an incredible milestone: 16 years of dedication and service with Hyundai. Throughout these years, Faith has been a valued part of the dealership’s success, and we are especially grateful that a significant portion of this journey has been with Steele Hyundai since the acquisition of the dealership. […]

2026 Brigadoon Village Camp T-shirts

Steele Auto Group is proud to continue our partnership with Brigadoon Village, and we’re excited to show off the new 2026 camp t-shirts! One of the highlights of every camp session is the moment campers receive their shirts- ready to be filled with signatures, encouraging messages, and memories that will last long after camp ends. […]

Canadian Top Sales Awards 2025

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The 2025 Canadian Top Sales Awards were held in Halifax on June 25th, 2026. The winners, along with our President and CEO, Kim Day and our Vice Presidents: Natalie Meretsky, Tim Peacock, Phil Gray and Ruth Meagher, attended the event where the winners were presented with their awards. Winners’ (in attendance) names: Sheldon Martin Nicolas […]

2025 Top Sales Winners – Boat Cruise Celebration

Many of the 2025 Top Sales Winners (Canada) enjoyed a Celebration on the Viva Knievel on June 25th, 2026. Pictured with some of the award winners are Rob Steele, CEO, Kim Day, President & COO, Natalie Meretsky, VP and Tim Peacock, VP. This was an evening to celebrate their achievements and was enjoyed by all. […]

2025 Top Sales Celebration

My wife and I were invited to spend an afternoon on the Viva Knievel and have supper at the Mercantile Social, where we wined and dined like kings. I had the pleasure of talking to other amazing sales consultants and the group from Steele HQ. Took some photos with Tim Peacock and Rob Steele. We […]