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Hazard Identification: Everyone’s Responsibility

Hazard identification is one of the most important parts of keeping our workplaces safe. Hazards don’t always cause immediate injuries, but when they go unnoticed or unreported, they can quickly lead to incidents, damage, or harm to workers and customers. A hazard is anything with the potential to cause injury, illness, or property damage. A […]

A Stop at Subaru Before the Next Chapter

Before departing for Utah to begin the next chapter of his hockey career, Moncton Wildcats captain Caleb Desnoyers stopped by Subaru of Moncton to visit with the team. Selected fourth overall by the Utah Mammoth in the 2025 NHL Draft, Caleb leaves Moncton following an impressive junior career and a memorable season with the Wildcats. […]

Welcoming Our New General Manager

Big news at Steele Subaru! Please join us in welcoming Paul St. Peters as our new General Manager. With over a decade of experience within Steele Auto Group, Paul has built a reputation for strong leadership, team development, and delivering outstanding customer experiences. Most recently, as Sales Manager at Steele Mazda, he made a lasting […]

Steele Ford Lincoln Celebrates Technicians

Our Service Manager, Lynn Collins, hosted the Steele Ford Lincoln annual tech awards. While the awards highlighted top performers in KPIs, attendance, and team spirit, Lynn made sure every single tech knew how much they were valued. As Lynn always says, take care of your people, and they will take care of the customers. Congratulations […]

Above & Beyond Customer Service – Cliff Hunter

It’s not always a common thing to get positive feedback from a wholesale parts customer, but Cliff went above and beyond to get them out of a fix. He spent some time on a phone call with the customer, finding and ordering all the parts they needed to turn a bad situation into a good […]

Heart, Hustle & Horsepower

Jennelle Hickey doesn’t slow down, she just shifts gears. Coming straight from The Rock, all she does is climb to the mountain tops. In 2025, she crossed the finish line as Number One in Domestic Sales for Steele Auto Group, but for Jennelle, it was never just about the numbers. From day one, her focus […]

Celebrating Paul St. Peters’ Next Chapter

We’re excited to share that Paul St. Peters has taken the next step in his career as General Manager at Steele Subaru. Known for his strong leadership and team-first approach, Paul made a lasting impact during his time as Sales Manager at Steele Mazda. On April 24th, we gathered to celebrate Paul with a farewell […]

Alexander Glover Wins Bronze Metal

Congratulations to our Automotive Technician, Alexander Glover, on being a 2026 Skills Canada NL Bronze Medal winner for Post-Secondary Automotive Technology. He completed four timed challenges, showcasing skills and knowledge in multiple aspects of the trade. This achievement highlights not only his talent and professionalism but also the strength of the next generation of skilled […]

Moncton Steele Raptors

The Steele Raptors Moncton team continues its participation in one of the city’s basketball leagues, showing that, beyond the score, great energy, teamwork, and a positive atmosphere are always part of the game. Who’s up for a game? Submitted By: Manuel Bautista, Warranty Clerk, Atlantic Mazda

Driven By Community: A Day to Recognize Our Heroes

At Team Fredericton, we believe the strongest communities are built through action, and this month, we put that belief into motion. In April, team members from every department across both Steele GMC Buick and Steele Hyundai Fredericton came together for something bigger than business. In partnership with a local entrepreneur and proud Steele customer, at […]