Steele Auto Group steps up EV growth following the acquisition of All EV Canada

Tuesday July 27, 2021

Steele Auto Group announced today the acquisition of All EV Canada, specialists in pre-owned Teslas and other electric vehicles and a leader in electric vehicle education.

“Today is an exciting step for our group,” said Kim Day, President & COO at Steele Auto Group. “Steele Auto Group is committed to providing the Best Customer Buying Experience and to solidify ourselves as the “Trusted Destination of Choice for Everything Auto” for employees and customers alike. We are fortunate here in Atlantic Canada that all 4 Provinces have embraced Electric Vehicles with a commitment to rebates and charging infrastructure. We really like the expertise and passion that the All EV team has built and we see this coming together as an opportunity to accelerate adoption of EV’s in our markets.”

“Today marks the beginning of an exciting new chapter for EV adoption in Atlantic Canada,” said Jeff Farwell, CEO of All EV Canada, “the time is right to focus on growth of EV centres and education to guide more people towards electric vehicle ownership. We are thrilled to embark on a journey with Steele Auto Group that will increase the electric vehicle footprint in Atlantic Canada. Together we have the resources to create an unbelievable customer experience.”

By joining the Steele Auto Group family, All EV Canada will be positioned to play a greater role in driving EV adoption, providing access to a large variety of electric vehicle models, as well as delivering a great customer experience by offering education and superior knowledge in the electric vehicle market.

All EV Canada will continue to operate out of their location in Burnside NS as well as their location in Stratford, Prince Edward Island. Given the consumer interest to date in both locations, the company looks forward to expanding. In addition, Jeff Farwell, David Giles, and Jérémie Bernardin, founding partners of All EV Canada, will assume leadership roles within All EV Canada as well as Michael Kenny, formerly of Pure EV PEI, which was acquired last fall by All EV Canada.

Just announced: All EV Expansion News

About All EV Canada.

With a keen focus on education-based sales through the employment of EV-passionate people and free courses at each location that teach consumers all about EV ownership, All EV Canada focuses on leading the charge on EV adoption. We offer a diversified inventory of pre-owned Teslas and other electric vehicles. www.allev.ca

About Steele Auto Group.

The Steele Auto Group, consistently designated as one of Canada’s Best Managed Companies, is one of the most diversified group of automobile dealerships in Atlantic Canada. The group is currently comprised of 43 auto dealerships, 2 Powerhouse Equipment stores and 8 collision centers, and is headquartered in Dartmouth, NS. The Group consists of over 1,800 employees and prides itself on pursuing new, innovative, and more transparent ways of connecting with its customers.

Steele Auto Group is heavily involved with, and supports the communities it operates in, while maintaining strategic partnership initiatives that support mental health, sick children and families in need.

More information about Steele Auto Group can be found by following @Steeleauto on LinkedIN, Facebook, Instagram or Twitter.