For Immediate Release

Steele Auto Group is Expanding in the US Market

February 2nd, 2022

Today, Steele Auto Group announced it has expanded its presence in the US market with the acquisition of two Hyundai dealerships in Kyle and New Braunfels, Texas.

Jim Bagan, Vice President of Roger Beasley Auto Group said "Over the last 50 years, Roger Beasley has adhered to the following principles: Take care of the customer no matter what, provide quality products and service, and be an active supporter of the local community. We are confident that the Steele group will continue to uphold our founding principles and we welcome them to Central Texas."

Kim Day, President of Steele Auto Group said, "We are very pleased to be growing our presence in the US market and in Texas. Roger Beasley Hyundai Kyle and Roger Beasley Hyundai New Braunfels have a great history servicing customers from Austin to San Antonio and the surrounding areas. These dealerships will be branded as Steele Hyundai Kyle and Steele Hyundai New Braunfels. Given our strong relationship with Hyundai Canada, we are proud to partner with and continue our relationship with Hyundai in the US." Day added "The new Hyundai stores will prove to be a great compliment to our existing dealerships here in Texas. We currently operate a General Motors franchise in Luling, and two Chrysler Jeep Dodge Ram franchises in Lockhart and Gonzales. Customers should continue to expect the same friendly, professional experience they have grown to know. We pride ourselves on creating new and innovative ways to enhance the experience for our customers. This will also create new opportunities for the existing team members in Kyle and New Braunfels. We strongly believe in developing and promoting from within so both career advancement opportunities and mobility around our network are accessible. As we continue to grow, so does our commitment to our employees, our customers, and our communities: We are your trusted destination for everything auto."

About Steele Auto Group.

The Steele Auto Group, consistently designated as one of Canada’s Best Managed Companies, is one of the most diversified group of automobile dealerships in Atlantic Canada. The group is currently comprised of 43 auto dealerships, 2 Powerhouse Equipment stores and 8 collision centers, and is headquartered in Dartmouth, NS. The Group consists of over 1,800 employees and prides itself on pursuing new, innovative, and more transparent ways of connecting with its customers.

Steele Auto Group is heavily involved with, and supports the communities it operates in, while maintaining strategic partnership initiatives that support mental health, sick children and families in need.

More information about Steele Auto Group can be found by following @Steeleauto on LinkedIN, Facebook, Instagram or Twitter.

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