For Immediate Release

Steele Auto Group Adds Ducati to Powersports Portfolio

April 24, 2023

Steele Auto Group is excited to announce the expansion of its powersports portfolio by adding the Italian motorcycle manufacturer Ducati.

Ducati has a deep history in the highest levels of racing and continues to produce the most coveted motorcycles in Bologna, Italy.

The Ducati brand is available now at Steele Recreation, with a brand-new facility opening in Bridgewater, NS in May. The showroom will display the Ducati and Scrambler range of motorcycles, along with their apparel and accessory collections. The workshop will have a dedicated Ducati service bay with Ducati certified technicians available for all service, repairs, and accessory customizations.

Ducati has a very passionate and dedicated owners’ group in Atlantic Canada, which includes the East Coast Ducati Official Club (ECDOC). We look forward to supporting them and Atlantic Canada with the best customer buying and servicing experience around.

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About Steele Auto Group.

The Steele Auto Group, consistently designated as one of Canada’s Best Managed Companies, is one of the most diversified group of automobile dealerships in Atlantic Canada. The group is currently comprised of 60 new auto dealerships, 6 used auto dealerships, 3 Powerhouse Equipment stores and 9 collision centers, and is headquartered in Dartmouth, NS.

The Group consists of over 2,600 employees and prides itself on pursuing new, innovative, and more transparent ways of connecting with its customers. Steele Auto Group is heavily involved with, and supports the communities it operates in, while maintaining strategic partnership initiatives that support mental health, sick children, and families in need. Steele Auto is your trusted destination for everything auto.

More information about Steele Auto Group can be found at or by following @Steeleauto on LinkedIN, Facebook, Instagram or Twitter.

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