Steele Auto Group Announces Expansion into the Heavy Truck Industry

June 2, 2023

Today, Steele Auto Group (SAG) announced it has entered the heavy truck market with the acquisition of East Coast International Trucks (ECI).

“Today is a very proud moment for me as we announce the sale of East Coast International Trucks to Steele Auto Group." says David Lockhart, President of East Coast International Trucks. “I am extremely honored of the journey with my team, as we established a well-respected brand in the industry, and a unified culture where our people, and our customers are at the forefront of everything we do. I’m confident this will remain the same under the Steele Auto Group. I am forever grateful for the relationships I’ve built with our customers, and very fortunate to have had the opportunity to work alongside an incredible group of people.”

Kim Day, President & COO of Steele Auto Group said, “We are very pleased to announce this acquisition of East Coast International Trucks. It has been a long-term objective of ours to diversify Steele through various means such as brand, geography and business lines. The Heavy Truck industry has always been on the top of that list. SAG & ECI share many similar values and customer service is at the forefront of how we both operate. We are excited to work with the team at ECI to continue to build upon the already strong relationships with ECI’s existing customers and to deliver the level of service ECI customers expect.”

East Coast International values the opportunity to create long-term relationships with their customers by giving them the best customer service available. At Steele, we are committed to providing the ultimate customer experience and creating new innovative solutions to serve the evolving needs of our customers. Also vital to the operations at ECI is their people and culture, as well as their communities and giving back. At Steele Auto Group, our passion for our business extends into the communities where we live and work. We believe in supporting sustainability and investing in community focused organizations with a focus on family. As we continue to grow, so does our commitment to our employees, our customers, and our communities: we are your trusted destination for everything auto.

About Steele Auto Group.

The Steele Auto Group, consistently designated as one of Canada’s Best Managed Companies, is one of the most diversified group of automobile dealerships in Atlantic Canada. The group is currently comprised of 60 new auto dealerships, 6 used auto dealerships, 3 Powerhouse Equipment stores and 9 collision centers, and is headquartered in Dartmouth, NS.

The Group consists of over 2,600 employees and prides itself on pursuing new, innovative, and more transparent ways of connecting with its customers. Steele Auto Group is heavily involved with, and supports the communities it operates in, while maintaining strategic partnership initiatives that support mental health, sick children, and families in need. Steele Auto is your trusted destination for everything auto.

More information about Steele Auto Group can be found at www.steeleauto.com or by following @Steeleauto on LinkedIN, Facebook, Instagram or Twitter.