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For Immediate Release


May 3, 2021

Paul Antle and Rob Steele are pleased to collectively announce the sale of Humber Motors Ford based in Corner Brook, Newfoundland & Labrador to Steele Auto Group effective May 3rd, 2021.

"I have enjoyed being a member of the Ford family for the last ten years," says Paul Antle, President and CEO, Pluto Investments Inc., "and I want to thank our customers that we have had the pleasure to serve during that time. I can’t say enough about our incredible team of loyal employees and sincerely thank them from the bottom of my heart.

I am pleased to hand the business over to fellow Newfoundlander and Labradorian Rob Steele and pass along my best wishes for continued success here in Western Newfoundland and Southern Labrador. The Steele Auto Group will continue to offer our valued customers excellence in customer service and the Ford buying experience."

Rob Steele says, "We are pleased to welcome the team from Humber Motors Ford to our growing team of over 2,000. The addition of this dealership is an important one as it enhances our footprint in the Corner Brook market where we operate City Chrysler, Parkway Hyundai and Fairway Honda."

Kim Day, President and COO, Steele Auto Group added: "We strongly believe in developing and promoting from within so both career advancement opportunities and mobility around our network are accessible to all staff. We are successful at offering innovative solutions at our dealerships and we intend to roll these out to benefit the customer buying experience."

About Steele Auto Group.

The Steele Auto Group, consistently designated as one of Canada's Best Managed Companies, is one of the most diversified group of automobile dealerships in Atlantic Canada. The group is currently comprised of 51 auto dealerships, 3 Powerhouse Equipment stores and 9 collision centers, and is headquartered in Dartmouth, NS.

The Group consists of over 2,000 employees and prides itself on pursuing new, innovative, and more transparent ways of connecting with its customers.

Steele Auto Group is heavily involved with, and supports the communities it operates in, while maintaining strategic partnership initiatives that support mental health, sick children and families in need.

More information about Steele Auto Group can be found by following @Steeleauto on LinkedIN, Facebook, Instagram or Twitter.

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