For Immediate Release

Steele Auto Group Opens Jaguar Land Rover Moncton

August 2, 2022 | Moncton NB Canada

Today, Steele Auto Group opened a new Jaguar Land Rover Moncton dealership in Dieppe, New Brunswick.

"We are thrilled to welcome Jaguar Land Rover Moncton into the Jaguar Land Rover Canada family," said Wolfgang Hoffmann, President, Jaguar Land Rover Canada. "Steele Auto Group has a proven track record of delivering exceptional customer service, making them the perfect stewards of our great British brands."

Kim Day, President & COO of Steele Auto Group said, "We are excited and honored to be opening the 30th Jaguar Land Rover dealership in Canada, right here in Dieppe." Located at 1060 Aviation Ave, Dieppe, NB, the much-anticipated dealership is a welcomed addition to the Group, and to our Jaguar and Land Rover customers in New Brunswick and the surrounding area.

Continuing our valued relationship with Jaguar Land Rover Canada, the new dealership is opening at the ideal time when demand in the market is high, and we have a good mix of available inventory. The state-of-the-art dealership boasts the innovation that the Jaguar and Land Rover brands are known for, and customers can expect exceptional experience from our skilled Jaguar Land Rover trained team members.

Jaguar Land Rover Moncton joins Steele's existing dealerships on Aviation Avenue: Subaru of Moncton, Acura of Moncton and TriStar Mercedes Benz Moncton with Atlantic Mazda also close by. Steele Auto Group is committed to providing the ultimate customer experience and we strongly believe in developing and promoting from within. As we continue to grow, so does our commitment to our employees, our customers, and our communities: we are your trusted destination for everything auto.

About Steele Auto Group.

The Steele Auto Group, consistently designated as one of Canada's Best Managed Companies, is one of the most diversified group of automobile dealerships in Atlantic Canada. The group is currently comprised of 57 new auto dealerships, 7 used auto dealerships, 3 Powerhouse Equipment stores and 8 collision centers, and is headquartered in Dartmouth, NS.

The Group consists of over 2,200 employees and prides itself on pursuing new, innovative, and more transparent ways of connecting with its customers. Steele Auto Group is heavily involved with, and supports the communities it operates in, while maintaining strategic partnership initiatives that support mental health, sick children, and families in need. Steele Auto is your trusted destination for everything auto.

More information about Steele Auto Group can be found at or by following @Steeleauto on LinkedIN, Facebook, Instagram or Twitter.

About Jaguar Land Rover: Reimagining the future of modern luxury by design

Jaguar Land Rover is reimagining the future of modern luxury by design through its distinct, British brands.

Our current model range embraces fully electric and mild-hybrid vehicles, as well as the latest gasoline engines. Jaguar and Land Rover vehicles are in demand around the world and in Fiscal 2020/21 we sold 439,588 vehicles in 127 countries. Land Rover is the global leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. Jaguar is the first ever brand to offer a premium all-electric performance SUV, the Jaguar I-PACE.

At heart, we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and a Battery Assembly Centre in the UK. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. Three of our seven technology hubs are in the UK – Manchester, Warwick (NAIC) and London – with additional sites in Shannon, Ireland; Portland, USA; Budapest, Hungary; and Shanghai, China.

Central to our Reimagine strategy is the electrification of both the Land Rover and Jaguar brands with two clear, distinct personalities. All Jaguar and Land Rover nameplates are anticipated to be available in pure electric form by the end of the decade. This marks the start of the company’s journey to become a net zero carbon business across its supply chain, products and operations by 2039.

As a wholly owned subsidiary of Tata Motors since 2008, Jaguar Land Rover has unrivalled access to leading global players in technology and sustainability within the wider Tata Group.

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