Steele Auto Group Continues Texas Expansion with Move into Greater Austin.

October 18, 2022 | Texas USA

Today, Steele Auto Group announced it has expanded its presence in the US market with the acquisition of Nyle Maxwell GMC in Round Rock, Texas.

"After much thought over the last few months, Nancy and I have decided to sell our GMC dealership in Round Rock. The Steele Automotive Group, which has 51 dealerships in Canada and 8 dealerships in Texas, is the buyer. I met extensively with Rob Steele and his executive team before this decision was made. Nancy and I are confident that we are leaving our employees at GMC and our customers in very good hands. As many of you who know Nancy and I well, you know how important that assurance had to be.

This transaction will close on Monday, October 17th. I would like to personally thank each and every one of our customers who have done business with our GMC store throughout the years. You are all very important to us and will always remain that way". Nyle Maxwell

Kim Day, President & COO of Steele Auto Group said, "We are pleased to be entering into the Greater Austin market with our eighth acquisition in Texas. Round Rock, located just outside Austin city limits is a growing area where we see the potential for continued growth. The dealership will be branded Steele GMC Round Rock and will nicely compliment our existing dealerships in the state of Texas: Luling Chevrolet Buick GMC, Steele Chrysler Jeep Dodge RAM Gonzales, Steele Chrysler Jeep Dodge RAM Lockhart, Steele Hyundai Kyle, Steele Hyundai New Braunfels, Steele South Loop Hyundai, and Steele North Star Chrysler Jeep Dodge Ram San Antonio.

Nyle Maxwell GMC is committed to maintaining a higher standard of excellence and customers can continue to expect this level of service, as Steele Auto Group is committed to providing the ultimate customer experience. The team at Nyle Maxwell is also passionate about their community and giving back. At Steele Auto Group, our passion for our business extends into the communities where we live and work. We believe in supporting sustainability and investing in community focused organizations with a focus on family. As we continue to grow, so does our commitment to our employees, our customers, and our communities: we are your trusted destination for everything auto."

About Steele Auto Group.

The Steele Auto Group, consistently designated as one of Canada’s Best Managed Companies, is one of the most diversified group of automobile dealerships in Atlantic Canada. The group is currently comprised of 59 new auto dealerships, 6 used auto dealerships, 3 Powerhouse Equipment stores and 9 collision centers, and is headquartered in Dartmouth, NS.

The Group consists of over 2,400 employees and prides itself on pursuing new, innovative, and more transparent ways of connecting with its customers. Steele Auto Group is heavily involved with, and supports the communities it operates in, while maintaining strategic partnership initiatives that support mental health, sick children, and families in need. Steele Auto is your trusted destination for everything auto.

More information about Steele Auto Group can be found at www.steeleauto.com or by following @Steeleauto on LinkedIN, Facebook, Instagram or Twitter.

About Nyle Maxwell

Nancy and Nyle Maxwell have spent 38 years in the automotive industry in the Central Texas Area. The first store located in Taylor Texas. Since then, the Nyle Maxwell Family of Dealerships have grown to include 5 stores, three in the immediate Austin area, one in Killeen and one in Castroville right outside of San Antonio. All representing Stellantis, the parent company of the Chrysler Dodge Jeep Ram and FIAT brands.