STEELE AUTO GROUP PURCHASES ROYAL GARAGE BUSINESSES
February 9th, 2021
Rob Steele is pleased to announce the purchase of Royal Garage in Newfoundland.
The brands represented are Chrysler Dodge Jeep Ram with locations in St John’s, Harbour Grace, Clarenville and Burin, along with a Honda Powersports store located in Burin. The transactions are effective February 8th, 2021.
Rob Steele commented: "Royal Garage is among one of the first Chrysler Dodge Jeep Ram franchises in Canada. I have great respect for Charlie; he was a good operator. I am very pleased that with these additions, we are building a stronger presence in Newfoundland."
Kim Day, President & COO Steele Auto Group had this to add: "We are thrilled to add the Royal Garage team members to our team of over 1,900. There are some innovative solutions that we have had success with at our other dealerships that we intend to roll out that will benefit the customer buying experience. We create new and innovative ways to enhance the experience for our customers; it is a benefit of being part of a larger network and group. We strongly believe in developing and promoting from within so both career advancement opportunities and mobility around our network are accessible. We pride ourselves on providing friendly, professional customer service and we look forward to servicing our new Royal Garage customers."
About Steele Auto Group.
The Steele Auto Group, consistently designated as one of Canada’s Best Managed Companies, is one of the most diversified group of automobile dealerships in Atlantic Canada. The group is currently comprised of 47 auto dealerships, 3 Powerhouse Equipment stores and 8 collision centers, and is headquartered in Dartmouth, NS. The Group consists of over 1,900 employees and prides itself on pursuing new, innovative, and more transparent ways of connecting with its customers.
Steele Auto Group is heavily involved with, and supports the communities it operates in, while maintaining strategic partnership initiatives that support mental health, sick children and families in need.
More information about Steele Auto Group can be found by following @Steeleauto on LinkedIN, Facebook, Instagram or Twitter.
